Behind the Logo
"Ed in Your Head" began with a young athlete who needed more than physical training to succeed. As her Athletic Trainer, I helped her achieve goals in sports performance training, mental confidence and anxiety management. Prior to her lacrosse tryous,, her anxiety began to get the best of her, but her mom's words changed everything: "Remember what Ed taught you, have Ed in your head." With newfound calm, she nailed she was able to go out to her tryout and successfully make the team. After her High School career she went on to play in college, facing tougher competition, and dealing with life issues both on and off the field. She earned a starting role a has become a key player on the team.
The rest is history. What started to be somewhat of a joke, the mother daughter combo decided created a t-shirt with a photo of myself and the words Ed In your Head writtenon the back. The shirt quickly took hold with many of the athletes and became a hit. Athletes loved wearing it, and it symbolized perseverance and confidence.
On a side note, as a Certified Athletic Trainer, I started to see a rise in athletes turning to energy drinks to enhance their performance but with the cost of some negative side effects. That's when I decided to combine my love for coffee and experience in sports medicine and start a Coffee Company. – with the goal to offer a healthier alternative for caffeine and give athletes a better option.
When it came time to come up with a company name and logo, Ed in Your Head just seemed to be the perfect fit. The Ed in Your Head logo represents the spirit of perseverance and confidence I'd seen in her. Great coffee can be more than a morning pick-me-up – it's a catalyst for focus, confidence, and perseverance. That's what Ed in Your Head is all about: inspiring people to perform at their best.