Ditch the energy drink.

Keep the EDGE.

Specialty-Grade Coffee.

Natural focus and alertness in every cup. Athletic Trainer approved.

Fuel Your Game Shop Starter Pack

Athletic Trainer Owned

35+ years on the sidelines

No Jitters

Smooth, steady energy without the shakes or crash.

No Sugar Crash

Zero added sugar. Just clean caffeine and rich flavor.

Fresh Roasted

Roasted the day your order ships. No stale beans, ever.

Roasted within 24 hours of your order shipping

Fresh, Bold. No Compromises

Energy Drinks ❌


  • Up to 300mg caffeine per can — 3x the teen daily limit
  • Elevated heart rate & blood pressure
  • Sugar spike, then crash
  • Dehydration during play
  • Anxiety, poor sleep, mental fog
  • Linked to irregular heartbeat in young athletes
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EIYH Premium Coffee

  • Clean, single-source caffeine
  • Contains Antioxidants and Polyphenols
  • Zero added sugar and no artificial junk
  • Increase mental focus, no crash
  • Enhance endurance
  • Improve reaction time and power output
Fuel Up Now

FIND YOUR FUEL

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12 Pack Single Serve Coffee Pods

12 Pack Single Serve Coffee Pods

$22.99

12 Pack Single Serve Coffee Pods

$22.99
Flavored Coffees Sample Pack

Flavored Coffees Sample Pack

$27.00

Flavored Coffees Sample Pack

$27.00
Cowboy Blend (Dark-Med)

Cowboy Blend (Dark-Med)

$25.99

Cowboy Blend (Dark-Med)

$25.99
Breakfast Blend (Medium)

Breakfast Blend (Medium)

$25.99

Breakfast Blend (Medium)

$25.99
6 Bean Blend (Dark)(Pods available in standard grind)

6 Bean Blend (Dark)(Pods available in standard grind)

$25.99

6 Bean Blend (Dark)(Pods available in standard grind)

$25.99
Brazil Santos (Medium)

Brazil Santos (Medium)

$25.99

Brazil Santos (Medium)

$25.99
60 Pack Single Serve Coffee Pods

60 Pack Single Serve Coffee Pods

$59.99

60 Pack Single Serve Coffee Pods

$59.99
Peru Coffee Pods (Medium)

Peru Coffee Pods (Medium)

$24.99

Peru Coffee Pods (Medium)

$24.99

Game Day Collection

Blends
Blends

Blends

Flavored
Dubai Chocolate

Flavored

Single Origin
Single Origin

Single Origin

TEA OFF TIME

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Matcha

Matcha

$19.99

Matcha

$19.99
Peach Paradise

Peach Paradise

$19.99

Peach Paradise

$19.99
English Breakfast

English Breakfast

$19.99

English Breakfast

$19.99
Jasmine

Jasmine

$19.99

Jasmine

$19.99
Earl Grey

Earl Grey

$19.99

Earl Grey

$19.99
Apple Cider Rooibos (caffeine free)

Apple Cider Rooibos (caffeine free)

$19.99

Apple Cider Rooibos (caffeine free)

$19.99
Mango Treat

Mango Treat

$19.99

Mango Treat

$19.99
Hojicha

Hojicha

$19.99

Hojicha

$19.99

Rep The Movement

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Tees

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Mugs

COFFEE FOR THE ADULT ATHLETE
Backed by science. No crash. No jitters.

WHY IT WORKS
FOCUS: Sharper concentration + faster reaction time¹
ENDURANCE: Supports stamina for training + competition¹
CLEAN ENERGY: Ditch the spike and crash of energy drinks²

HOW MUCH CAFFEINE?
Research shows the sweet spot for performance is:
3-6mg of caffeine per kg of body weight¹

Quick Guide:
150 lb / 68 kg person→ 200-400mg total
180 lb / 82 kg person→ 240-490mg total
200 lb / 91 kg person→ 270-545mg total

Note: 1 cup of brewed coffee ≈ 95-165mg caffeine³. Begin with 1 cup of coffee in the beginning. Best practice to keep intake of caffeine under 400mg.

HOW TO USE IT
1. Timing: 1-2 cups, 30-60 min before you train or compete¹
2. START SLOW !!!: Begin with less. More ≠ better¹
3. Hydrate: Pair with water for best results

THE ATHLETE EDGE
Trusted by elite athletes + performance coaches.
Coffee is a natural tool for mental clarity + sustained performance.

---
Disclaimer: For informational purposes only. Not medical advice. Caffeine affects everyone differently. Do not exceed 400mg total per day for healthy adults⁴. Consult a healthcare professional before use.

Footnotes / Sources
1. International Society of Sports Nutrition [ISSN] Position Stand: Caffeine and Exercise Performance Recommends 3-6mg/kg taken 30-60min pre-exercise for endurance, focus, and power benefits.
2. American College of Sports Medicine [ACSM] - Notes caffeine can improve performance with fewer side effects vs sugary energy drinks when dosed properly.
3. USDA Food Data Central - Average caffeine in 8oz brewed coffee: ∼95mg. Can range 70-165mg depending on brew method and bean.
4. FDA - 400mg of caffeine per day is generally considered safe for most healthy adults.